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Facebook Ads Now Include Broad Interest Categories
You can now target Facebook ads at broad categories of people rather than just relying on demographic data. The new partner categories allow you to target specific interests, meaning you have better...
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Pay Per Click: Part of Any Successful Inbound Marketing Program
When it comes to getting leads for your website, organic search isn’t enough. Pay per click advertising is critical in providing you with access to the targeted consumers you’ll need for success....
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Localized Ad Copy Drives Engagement
When creating ad copy for your PPC campaign, remember to provide a local context for your products and services. Identifying your brand with your geographic area is an easy way to boost sales and...
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Google Display Advertising: Understand All Your Options
With 700 million monthly users, Google’s network for display advertising reaches more than 80% of the online audience. This enormous scope allows Google to offer multiple types of ads, from text only...
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